At Cici Collective we're not afraid of colour and that’s why we love Pantone’s colour of the year - Viva Magenta 18-1750.
This hue, which sits directly between red and blue, is the perfect balance between warm and cool. From the red family, the unapologetic shade of vivid pink signals strength, fearlessness and inclusivity. It is bold, daring and empowering and offers an optimistic outlook for 2023.
Described by Pantone, the colour “vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
In an uncertain world, where everything can feel a little dark and murky, Viva Magenta offers a refreshing contrast. It promotes courage, hope and positivity as well as a greater sense of connection - not only between each other but between the natural world and digital space. As we become ever more connected to our digital devices, the colour provides a primordial link, offering strength, honesty, clarity, and vitality.
Well, we absolutely love it! You may see this happy hue in some of our projects in the very near future - stay tuned!
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